Most of us have already heard of the term of developing games with a “mobile-friendly” website design. This essentially signifies that information displayed throughout a standard website will appear the same when viewed on a mobile device such as a smartphone or a tablet. Furthermore, the type of device will not impact functionality; users can expect the same overall experience.
This approach is perfectly logical when we remember that over 4.28 billion individuals now use mobile hardware to access the Internet. This is also why reputable online casinos have made it a point to develop a host of fun and exciting applications. However, what goes into the design of these clever bundles? Let’s take a behind-the-scenes look at what goes into developing a quality gaming application.
Starting with the initial concept and research
Before any physical programming takes place, the company needs to appreciate its intended audience. Here are some marketing questions that will normally be asked well in advance:
- Where are my customers located?
- What types of operating systems will they use when accessing my application?
- What are their average spending habits?
- Are there any specific games which appear to attract more users?
These concepts are often referred to as analytics, as they provide sales and marketing experts with a realistic template in terms of how a specific app will be created. They may even ask existing customers to take surveys or to provide feedback in order to obtain even more insight. After all, it makes little sense to develop a game that no one will play.
Understanding the technical aspects of mobile-friendly games
The ultimate goal of any online casino is to become listed within highly respected review sites such as CasinoTopsOnline. While bonuses and promotions are often featured within such portals, the presence of bespoke mobile apps can have a massive impact on the overall user experience (UX) and online rankings. This is when the technical side of development comes into “play”. Here are some of the main features which serve to define a fun mobile gaming app:
- Easy-to-use controls
- Few or no banner ads
- Lightning-fast wireless connectivity
- The ability to enlarge graphics when needed
These will then be taken into account alongside aesthetics and the type of gameplay. Sound effects, unique bonuses, loyalty programs, and a direct means to contact a customer support representative will likewise define a popular smartphone application.
Even after all of these metrics have been defined, the app will still need to undergo a round of beta testing. This helps to identify and correct any bugs that may have occurred during initial development. We can therefore see that there is much more than meets the eye in terms of creating a memorable casino application. Mobile-friendly gaming is set to take center stage in the coming years, so players can remain confident that on-the-go entertainment will remain at their fingertips.
