- KONAMI is rumored to introduce a system where players can earn rewards by watching advertisements.
- Documents from 2022 indicate that KONAMI has been exploring personalized in-game ads for some time.
- Some players claim they have already encountered ad-based rewards since the v4.3.0 update.
Whenever I review any PES or eFootball franchise games, something I like is how advertisement-free the game is. Search every nook and corner, and you won’t find a single ad placed in the game. I believe the majority of the players expressed the same sentiment. However, things are rumoured to change in eFootball 2025 with an Ad-based rewards system planned to be implemented.
Leaked files suggest that ads will be tailored to the country selected in eFootball 2025
From the leaks by various sources, KONAMI appears to be implementing a new ad-based rewards system in eFootball 2025, allowing players to earn in-game rewards by watching advertisements. You may have noticed this system in EA titles, especially FC Mobile.
According to leaked files, this system will personalize the ads displayed based on the country selected when launching the game. You can relate to the new reset option KONAMI gave us recently to switch our regions, so it might be for this. While this change might not be surprising, especially in the modern mobile gaming landscape, it’s a significant shift for eFootball, a franchise that has traditionally avoided such monetization tactics.
Interestingly, patents from 2022 already hinted at Konami’s interest in integrating personalized ads into its games. These documents described an approach where advertisements would adapt based on user preferences, demographics, and regions. This suggests that Konami has been planning this system for a while, possibly refining it for broader implementation in the 2025 edition.
Some players, although regions are unspecified, are reporting this has already been implemented since the recently arrived v4.3.0 update and they are getting the rewards already. No snapshots for the same is seen, so I’m not able to confirm it.
That being said, the reaction from players remains to be seen, as ad-based rewards can be a double-edged sword. While they offer a way for free-to-play users to gain extra content, they can also disrupt the gaming experience if not implemented carefully. I love how things are going in the game, having ads isn’t very rewarding for me.
Read other related eFootball 2025 articles:
- eFootball 2025 ‘Role Changers’ February 2025 Nominating Contract Review
- eFootball 2025: A guide to types of player cards in the game
- eFootball 2025: The complete Booster Crafting and Tokens guide
- eFootball 2025 guide: Nominating Contracts and Chance Deals explained
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