Epik Prime, connecting brands and digital platforms to offer immersive digital experiences, has announced its exclusive partnership with Gameloft. This partnership will launch its first-ever NFT activation powered by Epik Prime for an in-game tournament on Asphalt 9: Legends, the latest game in the Asphalt racing franchise, which recently crossed the 1 billion download mark across the series.
Epik’s blockchain-powered capabilities present a low-risk opportunity for brands to explore the NFT space by licensing their IP and creating unique digital assets for purchase. Epik has created a unique NFT solution whereby any brand can be featured in games. Epik and Gameloft for brands worked together to create this branded in-game experience.
Win exclusive trophies in the Asphalt 9: Legends in-game NFT tournament
Players across the world will get the chance to compete for exclusive trophies and an array of limited-edition digital collectibles (NFTs) from July 5th, 2021. Moreover, they will be able to store and explore their NFTs inside of their Epik account.
As their first raid into this technological partnership, Epik has chosen to feature its own brand as the in-game advertising. This collaboration is an exciting event for the entire mainstream gaming and collectibles industry and a historic jump forward for the huge adoption of blockchain technologies.
Epik is excited to partner with the legendary Asphalt franchise through its latest game, Asphalt 9: Legends for the first Gameloft NFT activation. Together we will clearly demonstrate how NFTs could be incorporated natively in-game to create new immersive digital experiences for players
Victor David, ceo, epik
Final Thoughts
By opening up entirely new doors for not just the blockchain industry, but for the gaming industry as well, Epik will be making something possible that has never been tried before. This partnership will allow major gaming companies to engross their audience in a completely new way. Epik aims to share limited-edition collectibles with its loyal fans and communities. Through that, they can have something to take to their virtual homes and hold onto, or trade, for years to come.
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