The creators of Free Fire, Garena, a leading global online games developer, and Brazilian superstar DJ Alok, today announced that they are allocating INR 6 crore ($806k) to support initiatives in youth education, innovation, and development in India over the next three years.
At Garena, our mission is to better lives through technology, and we are passionate about making a positive contribution to our communities. Everyone involved in this initiative is focused on creating a meaningful and long-lasting impact for young people in India, particularly those in underserved communities. We are honoured to partner with the Alok Institute to support these programs
Harold Teo, Free Fire Producer at Garena
Garena and DJ Alok plans huge for India
Deploying proceeds raised through a long-standing content partnership between Garena and Alok, the two parties will collaborate with three charitable organizations to support initiatives that promote education for underserved children, protect against child labor, holistically enhance villages, and strengthen the work of innovative young change-makers across different regions in India.
- Together with Kailash Satyarthi Children Foundation, Alok Institute and Garena will help develop villages in Madhya Pradesh and promote educational opportunities for 4,000 children.
- With Ashoka International, Alok Institute and Garena will support the work of the organisation in India and fund projects to be developed by five innovative, young Ashoka Fellows.
- With Lokaa Foundation, the two parties will support the development of the village of Mokkalachenu, home to 68 families, into a sustainable village by improving local infrastructure, education, and environmental protection.
DJ Alok’s strong bond with India and Garena Free Fire
In India, Alok is popular as a DJ and a streamer of the Garena game, Free Fire, while his in-game character of the same name is hugely popular among local players.
India has a special place in my heart and in my career, and I want to express my gratitude by giving back to the community. The mission of the Alok Institute mission is to promote transformational changes, and improve the lives of thousands of people, and each of the organisations we are working with embody that ethos by focusing on programs that deliver tangible outcomes.My life, my work, and the Institute’s presence are global, but my focus as a philanthropist is very local and based on delivering concrete outcomes
Brazzilian DJ and Producer, DJ Alok
About DJ Alok
In 2019, the English magazine DJ Mag elected Alok the fifth-best DJ in the world; on Spotify, the Brazilian DJ has more than three billion streams on the platform. On social media, he has more than 70 crore views on YouTube and has 50 lakh subscribers on his YouTube channel; on Instagram, 2.4 crore followers; on Facebook, 75 lakh, and on Twitter, 20 lakh. In December 2020, Alok performed his first year-end special, which brought together more than 250,000 simultaneous viewers.
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