At the annual Huawei Developer Conference 2021 (HDC 2021), Huawei reaffirmed its commitment to help developers drive innovation, disruption and business expansion to game developers around the world. It also offers new tools and technologies to empower them to create new and unique experiences for gamers globally.
Speaking at the conference, Alexandre Salem, Global Director, Global Partnerships & Eco-Development Business Department at Huawei, shared the growing gaming trends that developers should be aware of, as well as the solutions and opportunities that AppGallery can provide to help them to grow and succeed overseas.
HDC 2021 brings out post-pandemic potential growth for mobile gaming
During the session, Alex shared how gaming has grown in momentum over the past year, turning into a US$175 billion industry in 2020, with mobile gaming the fastest-growing segment. Now, accounting for 48% of all gaming revenues in 2020, it’s up 13% from the previous year. In terms of the player base, the momentum is also very positive. In 2020, there were more than 2.8 billion players globally, an increase of 6.4% compared to 2019.
The pandemic has changed the way people view gaming as a mainstream form of entertainment, resulting in a growing momentum of mobile gaming. This is very positive for the industry. We want developers to help fuel this growth, which is why we’re working with them to realize their true innovation potential. Through AppGallery, they can bring help to next-level experiences to consumers and shape the way users consume content.
Alexandre Salem, Global Director, Global Partnership
This is complemented by the growing number of games available on AppGallery, making Huawei a true powerhouse of the mobile gaming industry. With consumers increasingly looking to mobile apps for convenient, innovative, and fun gameplay options, Huawei is uniquely positioned to help developers and publishers create new and unique experiences through its suite of tools, services, and resources available.
Huawei Developer Conference (HDC) 2021: An empowering event for developers
Huawei constantly collaborates with the brands and gaming developers globally, such as game developers Playrix and Gameloft, to ensure consumers experience new and unique ways to play, with access to the wide range of mobile games available.
AppGallery possesses extensive distribution capabilities to over 560 million monthly active users. The platform also provides speed in terms of simple Huawei Mobile Services (HMS) integration, along with easy-to-use and powerful tools to assist in development and publication.
Leading mobile game developer Gameloft for example worked with AppGallery to launch over 11 games on the platform, including four major games such as Asphalt 9 Legends, March of Empires, War Planet Online, and Dragon Mania Legends. The close partnership created a console-like gaming experience for consumers and resulted in an over 70% increase in downloads in the first three months of launch.
HDC 2021: Global outreach
To help developers navigate and successfully launch their apps in overseas markets, Huawei also offers overseas developers all-rounded assistance, from policy consulting to product localization, to support user acquisition and monetization. With over 10 years of distribution experience in China, AppGallery is well-placed to help international developers unlock business opportunities and succeed in the expanding Chinese market.
One of our underlying priorities is to offer more choice of domestic and global apps to Chinese consumers. Our extensive user base in the Chinese market and in-depth understanding of the domestic app marketplace and user characteristics also mean we can help international developers to identify obstacles and challenges accurately and efficiently.
Alexandre Salem, Global Director, Global Partnership
Playrix, developer of all-time hits such as Gardenscapes and Homescapes has partnered with AppGallery for its series of game launches and received full end-to-end support, including implementation of HMS Core Kits and promotions through Huawei Ads. This has led to a series of successful launches globally with a strong download performance.
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