GameAnalytics, the analytics platform having its userbase amongst more than 100,000 game developers, has announced the launch of HyperBid, which will be a powerful new mediation platform specifically engineered for mobile games publishers and developers.
Hyperbid comes with more than 30 integrations with leading global networks and bidding partners across the globe
HyperBid is an entirely mobile games-focused mediation platform created by the team behind GameAnalytics. Currently in open beta, this platform will enable publishers and developers to greatly increase their ad revenue and drive business growth. This will help them in capitalizing on the monetization opportunities offered by the unparalleled numbers of brands queuing up to connect with the vast and lucrative audience of 2.8 billion mobile gamers worldwide.
HyperBid platform will come in with an array of features that will cater towards mobile games advertising. Significantly, HyperBid has been built with analytics at the forefront using GameAnalytics’ market intelligence. This will be empowering HyperBid users to make analytics-fueled decisions and A/B test monetization strategies that give their campaigns the best chance of securing maximum revenue.
HyperBid has limitless potential, addressing a critical gap in the market for a new brand with a distinct, gaming-specific mediation offer. HyperBid is absolutely neutral across all bidding models and demand pools – ensuring developers and publishers can maximize their revenue. It solves common shortcomings with existing mediation platforms such as ad serving latency issues and lack of technical support for indie developers. Simply put, HyperBid offers games developers and publishers an unrivalled way to optimize their monetization.
Morten E. Wulff, Founder of GameAnalytics
HyperBid will include GameAnalytics’ commitment to supporting and growing developers of all sizes. The new platform is not only equipped with a team of industry experts for an easy setup and ongoing support but has been built to treat developers fairly.
HyperBid has been built in with neutrality and being unbiased, with no affiliation with anyone ad network and over 30 integrations with leading global networks and bidding partners across Eastern and Western markets. It is also neutral across all waterfall and in-app header bidding models, meaning developers will always get the best bid from the highest offer, every time.
Through GameAnalytics’ parent company, Mobvista, HyperBid harnesses extensive advertising expertise. However, the HyperBid platform is agnostic and excels when in any advertising stack. Early HyperBid adopters receive six months’ free access to GameAnalytics products including GameIntel and Data Services, as well as an investment in their growth in the form of a cash bonus to put towards their monetization campaigns without dipping into their own capital.
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