Kwalee’s latest casual IP Traffic Cop 3D has officially passed 4 million downloads across the globe in just over two weeks, and making an achievement of hypercasual specialist’s fastest-rising titles. The game’s massive global reach was highlighted by the game peaking as the App Store’s number 1 app (all categories) in the USA, the UK and Canada. It has been a number 1 game on the App Store in 11 countries including the USA, the UK, Canada and Australia. It has also been a top-10 game in 27 countries and a top-10 casual game in 41 countries.
Topping the charts is a feeling that we never tire of, no matter how many times we achieve it. So much work goes in behind the scenes on great prototypes that never see the light of day, but successes like Traffic Cop 3D validate our whole ‘fail fast’ approach and make everything worth it.
CEO of Kwalee, David Darling CBE
A strategic approach to reach success
Like nearly all the hits from Kwalee, which boasts the world’s most prolific hypercasual game development studio, Traffic Cop 3D’s chart-topping success started with Creative Wednesdays. This is a weekly opportunity for anyone at the company to pitch their own game ideas and potentially have them made, and it’s been the creative powerhouse behind all internal development since 2017.
Kwalee’s achievement ahead of Traffic Cop 3D was groundbreaking
It is also the first game to be released under Kwalee’s new hybrid working model, which flexibly combines the best of remote working and in-office collaboration for studios in Leamington Spa, Bangalore, and Beijing.
We knew very early on that we could be on to something great with Traffic Cop 3D. Being a cop and driving a police car are things people instantly understand and can relate to from childhood games. Bringing all this together in a compelling way that empowers the player was key, and we’re proud to see from the immediate reaction that we achieved this
Simon Platt, Head of Development at Kwalee
Some great opportunities for developers
Kwalee is currently looking for fresh talents to come and join their amazing teams in Leamington, Bengaluru, and Beijing, skilled individuals can apply here on their website.
Developers looking for a publisher with repeated experience of launching chart-topping hypercasual mobile games can very simply submit, market-test, and ultimately get their games published using the Kwalee Publishing Portal. In a process that takes only minutes, all that’s needed are a few 15-second gameplay videos or a simple prototype
Be the police you always dreamt in Traffic Cop 3D
With a successful launch now under its belt, Traffic Cop 3D’s long-term future is to be supported by Kwalee’s internal teams with ongoing content updates. Traffic Cop 3D is available to download on Android and iOS devices via the Google Play Store and App Store respectively.
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