Microsoft is one of the industry giants that has been eager to expand its gaming space and has recently taken another step forward with a new partnership. Phil Spencer, CEO of Xbox and CEO of Microsoft Gaming, has announced a 10-year deal with PC gaming behemoth NVIDIA to bring Xbox PC games to GeForce NOW streaming.
The new deal allows players to stream more titles
It is no news that Microsoft is aiming at a larger player base and expansion. During the Tokyo Games festival, Microsoft Gaming CEO Phil Spencer expressed their desire to be more integrated with talented production houses. He also stated that they are open to additional acquisitions in order to compete with global gaming sector leaders Tencent and Sony.
So the agreement with NVIDIA should come as no surprise. With this deal, players can use the GeForce NOW cloud gaming service, which has over 25 million members in over 100 countries, to play Xbox games from anywhere and on any platform. This opens the gateway for many games like Activision’s Call of Duty, Forza Horizon 4, etc being played.
The future of cloud gaming appears to be brighter
Speaking about the deal, Jeff Fisher, Senior Vice President for GeForce at NVIDIA added: “Combining the incredibly rich catalog of Xbox first-party games with GeForce NOW’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience. Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”
As a result, the mobile gaming market will grow and players will be able to stream more games. Microsoft’s big push into cloud gaming, which started with the Xbox Cloud Gaming platform, is starting to bear fruit, slowly maybe, but positively. Cloud gaming appears to have a bright future, and such collaborations make it worthwhile to know that more are on the way.
What are your thoughts on Microsoft signing a 10-year deal with NVIDIA Geforce? Let us know in the comments below!
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