One of the leading developers of hyper-casual games in the gaming industry, Voodoo has recently talked about their move into blockchain gaming, this transition to a new segment has also led them to invest around 200M to mold the world of blockchain gaming and NFTs.
Voodoo aims to bring the blockchain paradigm to more studios
Voodoo’s vision in investing in blockchain gaming is to bring more casual and mobile users and support any young or promising studio to reach success in this segment. They have managed to diversify into the casual gaming segment in just a couple of years, already generating $200M run-rate revenues, and still in hyper-growth. They have also acquired 8 companies in 2021 alone.
There are few occasions in life when we experience a technological breakthrough that transforms industries. Blockchain will especially disrupt gaming, as players are already used to buying digital assets. This technology will give players true ownership of their digital assets, creating deeper interactions between players – collecting, trading, selling in-game digital currencies and game assets – which will increase fun and engagement.
This will also enable players to make a profit from their assets, opening up a new “play-and-earn” model.
Our vision is to bring the blockchain paradigm to more casual and mobile users, and to help any young or promising studio reach success in this segment.
Alex Yazdi, CEO of Voodoo
The $200M investment by Voodoo will possibly shape the future
Voodoo has planned to invest $200M in various blockchain gaming studios, through the funding of either:
- Gaming studios, with existing games or interesting ideas
- People who want to create a team from scratch
Voodoo already has 10 internal and external studios working on blockchain gaming. The company aims to create 20 new internal studios next year focusing exclusively on blockchain mobile games.
A support for growing and startup gaming studios
New teams and studios will be able to capitalize on Voodoo’s strengths to succeed in the new blockchain paradigm Full-stack platform to build, test, and launch games:
- Game creation and token economics coaching: Voodoo will help studios in the ideation process and in designing the right product strategy
- Growth capabilities: Voodoo will handle the user acquisition and ad creative production to scale the new games
- Blockchain tech stack: Voodoo will provide the tech tools and advice to ease the game creation process: token and NFT creation, layer 1 and 2 blockchain integration, wallet management
- Data analytics integration: Voodoo will help studios structure their data and integrate analytics tools
Voodoo has already successfully developed this strategy in past years in the Hyper Casual and Casual segments. They are the leading global mobile publisher with over 5 billion downloads and 300 Million MAU and have amassed the largest numbers of downloads on both iOS and Android in the gaming industry. It is now to be seen how successful the company can be in its new journey.
What are your thoughts on Voodoo investing $200M to support and boost the blockchain gaming segment? Let us know in the comments section below!
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