Statistics of Female Gamers

Niko Partners Report (2023) uncovers, 95% of female gamers in Asia are actively embracing gaming on mobile devices.

The female gamer market in Asia is experiencing significant growth potential...

comprising 37% of total gamers and steadily expanding at a rate of 11% annually

This growth rate is nearly double that of new male gamers, indicating a shift in the gaming landscape.

The puzzle is the genre that is being played by a good chunk 39.2%, followed by MOBA 26.9% & Battle Royale with player percentages of 20.3%

Followed by Simulation and RPG at 14.4% and 11.1% respectively

Currently contributing approximately 23.5% of the total revenue in the Asian games market

The female gamer segment has the potential to more than double its size in the coming years