Esports Entertainment Group expands partnership with Dignitas

Since the start of eSports from the early 1970s, eSports has established itself after every passing year. The initial two decades of the 21st century witnessed the emergence of eSports in what was known as the third world countries. As per a study by Tappable in 2018, it was discovered that 42 percent of the new age gamers preferred playing on smartphones. Companies around the globe understand it well. That’s why Esports Entertainment Group expanded its partnership with Dignitas.

EEG eying entry into the European market

After the success of eSport games like With games like Counter-Strike: Global Offensive (CS: GO), Call of Duty MobilePUBG Mobile, etc. other companies are also investing in eSport titles. Top Esports competitions are viewed by billions either on streaming sites like Twitch or watched live at stadiums and arenas. This has also resulted in people betting in large numbers just like other sports.

We are excited to further expand our partnership with Dignitas. As a committed long-term partner, we’re thrilled to have the opportunity to co-brand our platform alongside Dignitas’ legendary CS:GO team. It is an opportunity that can introduce our brand to millions of esports fans globally.

Magnus Leppäniemi, VP, Marketing and Head of eSports, Esports Entertainment Group

With the success of marriage between Esports and sports betting sites forged a strong union recently. Esports Entertainment Group, Inc. expanded its partnership with Dignitas, the Esports vertical of New Meta Entertainment Inc (NME). And secured the naming rights to Dignitas’ championship Counter-Strike: Global Offensive (CS: GO) team.

Other elements of this pairing include rolling out strategic digital and physical activations with the New Jersey marketplace as a core focus. Dignitas transformed into Dignitas and that means the entire teams’ equipment. The State of New Jersey was also a huge factor in this decision. Dignitas already opened its first esports training facility in NJ. wants to expand after this new partnership, thanks to digital and physical activations. Of course, being a Scandinavian team, European expansion is also the most likely result of this new agreement.

“The partnership focussed on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for our New Jersey gaming license”

Grant Johnson, CEO, eSports Entertainment Group, Inc

Esports is a Growing Market

There’s been a rapid expansion of legal eSports betting across the United States since the 2018 ruling by the U.S. Supreme Court. It struck down long-held prohibitions against such activities. Since then, the growth is steady and continuous.

The growth is steadily evolving to include the ever-blossoming world of eSports. The global COVID-19 pandemic helped to fortify the belief that it will only continue to gain a larger share of the marketplace. And the eSports Entertainment Group is trying to become a major player in the eSports world.

Team Dignitas has a dynamic presence

The plans of Esports Entertainment Group, Inc. include the integration of its online betting platform into the CS: GO naming rights and the team jersey. Since its formation in 2003, Dignitas has established itself as one of the most successful Esports organizations in the world. Overall they have 18 World Championships across multiple game titles. The interests of both organizations perfectly align.

Esports Entertainment Group partnership with Dignitas : Team Dignitas
Source: McDess (Wikimedia)

In September 2016, Dignitas was acquired by the NBA’s Philadelphia 76ers of Harris Blitzer Sports & Entertainment (HBSE), a diverse, global portfolio of sports and entertainment franchises and properties that includes the NBA 76ers and the NHL’s New Jersey Devils.

Based in Newark, N.J. next to the Prudential Center, Dignitas currently fields seven teams in five of Esports’ largest and most popular games: League of Legends, Counter-Strike: Global Offensive (men’s and women’s teams), Super Smash Bros., Rocket League, and Clash Royale – as well as a host of digital influencers.

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