- Activision is reportedly testing multiple new mobile games.
- AI-generated ads for these games have surfaced on social platforms, leading to survey pages.
- The app store page-lookalike redirects users to a survey instead of providing a game download.
Activision is reportedly exploring multiple mobile games, and going by the names, they all look very ambitious. However, things have not started nicely for them, as the advertisements that have been showcased have already left fans skeptical about the upcoming titles.
None of the games officially exist yet, but advertisements are in full flow
So, the heart of the matter is that Activision is validating several potential new games, including Guitar Hero Mobile, Hexen Reborn, and Crash Bandicoot Brawl, to name a couple of them. While the hype is something we can’t shrug off, the overall vibe is disrupted by one aspect: AI-generated ads.
A recent AI-generated advertisement for Call of Duty: Zombie Defender surfaced on Instagram, leading you to a Geeklab page, which has currently been taken down. But there was another catch here: these games don’t exist yet.
For all these mobile games from Activision, it was noticed that the company has been running app store look-alike pages across platforms like Facebook and Instagram, directing users to a survey to gather valuable feedback on potential game concepts before development. You can see one ad for the Zombie Defender game here.
At the time of writing, the Hexen Reborn page is still up. Try clicking the Get button in what seems to be an App Store popup, and it will take you to the survey. However, you can not download it since this is just a concept validation and is a very common practice across the industry.
While all the games sound promising, video game concept validation is very common
So, talking about the games that were listed, all cater to different experiences. Hexen Reborn is said to be a dark fantasy action game with fast-paced combat and hidden lore. Call of Duty: Sniper focuses on 1v1 duels with destructible environments alongside the mobile version of the rhythm game franchise, Guitar Hero.
Based on the hit franchise is Crash Bandicoot Brawl, which will be a chaotic survival game where 30+ players compete in platforming challenges. At last, Call of Duty: Zombie Defender lets you control a squad, build defenses, and fight off zombie waves.
Activision is reportedly exploring concepts of multiple mobile games, an approach commonly used in the industry. To assess potential player interest before committing to full-scale development, the company is leveraging standard concept validation methods seen across mobile gaming.
The use of AI-generated content in marketing and testing purposes is becoming increasingly common, enabling companies to effectively test new ideas and gather player insights.
Whether these games will ever see the light of day remains uncertain, but it is surely getting some interest by its fans. Although AI has seen impressive advancements, it is surely not something we would want to see in our games, right? Still, to one’s preferences.
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