EA Sports FIFA rebrands as EA Sports FC to revolutionize its FIFA IP

A new generation for football gamers!

In early October last year, EA CEO Andrew Wilson allegedly addressed his workers in an internal meeting and said FIFA License was an impediment to EA’s plans for football games. These insider discussions gave rise to rumors that EA will be looking to rename its IP FIFA over issues of contract expiry. This went on for some time and now EA is set to rebrand their IP FIFA to EA Sports FC starting from 2023. EA currently has a 10-year naming license contract with FIFA and recently EA has shown immense interest in exploring possibilities to rebrand FIFA and start their own exclusive IP.

EA Sports has said that this is because FIFA has prevented EA from expanding into other modes of the game beyond the traditional 11vs11 and has decreased the chances of EA broadening its digital gaming ecosystem. Recently, EA Sports accused FIFA of attempting to threaten EA’s influence on the genre of football games and called the organization’s actions ‘bullish’ on the future of gaming and Esports.

Introducing EA Sports FC: A new era for football games

The legendary FIFA series has been produced by EA Sports for 20 years now, starting from 1993. The game is the most popular among the top sellers every year including NFL and NBA and generates millions of dollars in sales for the company. 

Now, EA Sports has made an official statement on their website which states that a ‘New Era begins in 2023’. The announcement talks about EA’s commitment over the years to build a strong and thriving community of 150 million users and also thanks the community for its unparalleled support.  Further on, the statement talks about EA Sports FC becoming the face of football games in the company and the changes that will be made in order to make the football experience to new heights.

FIFA 23 will be the last EA Sports game with the FIFA trademark

Starting from 2023, EA Sports FC will be the face of everything that has been in EA Sports FIFA till now, including the unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums, and 30 leagues. With EA Sports FC, Electronic Arts aims to bring innovation, creativity, and fresh talent to the industry. And with this, EA Sports will be releasing their next FIFA in 2023 and they aim to make that the best FIFA game ever with more game modes, World Cup content, clubs, leagues, competitions, and players than any FIFA title before.

FIFA Mobile Game Cover, EA Sports FIFA Mobile remove Russian clubs
Image via Electronic Arts

With an iconic partnership like this coming to an end, the expectations for EA Sports FC will only be on the rise. The rebranding will further have a direct impact on the game on all platforms, including FIFA Mobile, which is FIFA’s mobile version. Now that the global sports gaming industry is rapidly advancing with new IPs being released frequently, only time will tell how EA Sports FC will survive.

What are your thoughts on the fact that FIFA is going to rebrand to EA Sports FC? Let us know in the comments below!

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