Electronic Arts talked about the naming rights of their popular FIFA video game series in an announcement released on October 7. It says that they are exploring the idea of renaming their global EA SPORTS football games, meaning that EA is reviewing the naming rights agreement with FIFA, which is separate from all their other official partnerships and licenses across the football world. EA’s contract with the game’s governing body will end after 2022.
The possibilities are strong after it is spotted by VGC that EA filed an application in the UK and the EU for something called ‘EA Sports FC’ last week. As a result, we may not see sports series under the “FIFA” title.
EA plans renaming FIFA and going with their exclusive IP
EA cleared their plans with the game series for the upcoming years. “Through years of building our global franchise, we also know that authenticity is essential to the experience. We continually invest in the partnerships and licenses that are most meaningful to players”, said EA.
They have over 300 individual licensed partners that give access to 17,000+ athletes across 700+ teams, in 100 stadiums, and over 30 leagues around the world. These partners include some of the biggest leagues in football including UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, and others. So, it seems like it won’t be tough to go on without the name “FIFA”.
Starting from 1993, the legendary FIFA series has been produced by EA SPORTS for over 20 years and is now the largest sports video game franchise on the planet. The franchise made numerous records with this title and the latest one, FIFA 22, was released on October 1 this year. In a week after the release, the game had 9.1 million players, 7.6 million Ultimate Team squads created and 460 million matches played.
The game picked Kylian Mbappé for the second consecutive year. The decision will directly affect the game across all platforms including FIFA Mobile, the mobile version of FIFA. It is yet to be seen, in what direction EA decides to move to cater to their demands as well as keep the fans happy.
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