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EA to discontinue Project Cars franchise considering its long-term growth potential

150 employees will now be shifted to other roles

Project Cars, Slightly Mad Studiosracing simulator franchise consisting of multiple games, is now being dropped by Electronic Arts and will no longer be worked on. EA, who had acquired the studio behind F1, GRID, and more such games, have felt that the Project Cars franchise has not met its growth standards, making the decision to discontinue it.

Project Wars franchise was dropped after EA felt the lack of long time growth potential 

The whole relationship between EA and Project Cars might be a little convoluted, but it boils down to Codemasters. This is the studio behind F1, GRID, Dirt, and other franchises, which acquired Slightly Mad Studios in 2019. In turn, this studio was acquired by EA for $1.2 billion in early 2021. 

Project Cars franchise gameplay
Image via Electronic Arts

After an evaluation, EA has decided to stop further investment and development in the franchise, due to its growth not meeting its standards. This was not out of the blue, either, as the franchise had already been in a little bit of trouble. Project Cars and its sequel were recently delisted while Project Cars Go, the mobile version, failed to take off very well and was shut down last year, not too long after a global release. 

The game developers will be placed in the development of other racing games

As reported by gamesindustry.biz, a hundred and fifty developers from Slightly Mad Studios will now be placed in suitable roles across the rest of the games in EA’s sports and racing portfolio. In a statement, an EA official said that “Decisions like these are very hard, but allow us to prioritize our focus in areas where we believe we have the strongest opportunity to create experiences that fans will love. We are focusing on our strengths in our racing portfolio, particularly licensed IP and open-world experiences, and expanding our franchises to be more socially led with long-term live services that will engage global communities.

While this was an unfortunate move, EA has more than half a dozen franchises in the world of racing simulation. Therefore, having stopped out on something that didn’t exactly fit in or serve a specific purpose and enjoyed only mediocre reception so this isn’t exactly a bad move. 

What are your thoughts on the decision of EA to discontinue the development of Project Cars franchise? Let us know in the comments below.

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