- FIFA launches official football experience on Roblox to connect with younger global audiences.
- Adidas Football Festival is here, which introduces real clubs and limited-time in-game activities.
Once again this week, FIFA is in the news, and it looks like football festivities are all around us. FIFA has quietly taken a big step into the Roblox universe by expanding its partnership with the platform and launching a new official game called FIFA Super Soccer, which is next after Roblox FIFA World.
Super League Soccer rebranded as FIFA Super Soccer with official teams and events
The game itself is built on Gamefam’s popular Super League Soccer, which has now been fully rebranded into FIFA Super Soccer. This means you can jump in using official national teams and well-known clubs, and take part in special events linked to real-world football competitions.
With the tie-up, you can even follow the road to the FIFA World Cup 2026 inside the game. There are also cosmetic rewards like FIFA and World Cup-themed gear. One interesting part is how brands are being brought in naturally.
Adidas is already involved through a four-week adidas Football Festival, featuring 14 clubs like Flamengo, Boca Juniors, Club América, Union Berlin, and Al Nassr. There’s no denying FIFA and Roblox clearly see this as more than a short-term promo.
The developers also shared some interesting statistics when FIFA took over Super League Soccer for a limited-time event in June and July 2025 during the FIFA Club World Cup 2025.
The event showed strong engagement, with millions of sessions played and many players saying it increased their interest in watching real-life matches. So it is pretty clear they are expecting some big numbers this time too, as we approach close to the FIFA World Cup 2026.
FIFA Super Soccer is all about reaching the next generation of football fans
With the partnership, FIFA wants to reach younger fans where they already spend their time, and Roblox is one of the biggest places for that right now.
Christian Volk, Director of Gaming and Esports at FIFA, highlighted the platform’s role in fan engagement, saying, “Roblox has shown us how powerfully it can bring fans together and expand football culture.” He also added that the collaboration “supports our broader push into gaming” as FIFA looks ahead to the FIFA World Cup 2026.
Lisa Willett, Senior Director of Global Strategic Partnerships at Roblox, echoed this vision, stating, “The growing opportunity for leagues and brands to reach young fans in authentic, always-on environments” is at the heart of the partnership. She also emphasized Roblox’s appeal beyond matchdays, noting that “sports experiences become 365-day destinations, not just moments tied to a gameday schedule.”
If you are interested in trying this new rebranded version, well, waste no time and start digging into the details on the official website.
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