Flexion Mobile reported $50 million in revenue from taking Android games to alternative app stores in the last 12 months in its Q1 financials. The company provides developers with a simple way to increase revenue and audience for their games. It tackles the technological and marketing challenges of adding a game to the Huawei App Gallery, Amazon App Store, Samsung Galaxy App Store, Xiaomi GetApps, and the One Store.
Flexion uses acquisitions and platform relations to increase revenue
By taking a game to alternative app stores, Flexion increases its revenue by 10% on average. Flexion manages user acquisition and platform relations to maximize the audience of their clients’ games reach and thus the revenue each game generates, in addition to handling the technical aspects of the transition to the alternative stores.
Audiencly, an influencer marketing agency, was recently acquired by the company to increase its distribution power and marketing expertise. This will enable game developers to generate even more revenue from new distribution channels. Flexion’s customers include the top 200 developers in the world. Among the games it has released in alternative app stores are:
- Guns & Glory: The Iron Mask: FunPlus
- Rise of the Kings: ONEMT
- Evony: The King’s Return: Top Games Inc
- World of Tanks Blitz – Wargaming
- The Ants: Underground Kingdom: StarUnion
According to Jens Lauritzson, Flexion’s CEO, “Our approach has proven appealing to game developers because there is little upfront cost or effort required from their side. They let us run the show in exchange for a sizable revenue boost from their games. This is essentially a bonus for games that are already doing well on Google Play. We understand the alternative app stores. Flexion has people with the knowledge and experience to make games work on various platforms and technology that no one else can provide.”
He further adds Flexion’s ability to grant developers access to new organic users which has helped them in return to fetch the record revenue across the last year. They have identified other alternative app stores which represent an untapped opportunity with often higher payouts than Google Play.
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