FunPlus appoints Alba Rodriguez Embid as the new Head of Growth for its office in Barcelona

She will lead Brand Growth, User Acquisition, and Promotional Campaigns in Western Markets

FunPlus, a leading independent mobile game developer and publisher, has announced that Alba Rodríguez Embid has been appointed as Head of Growth, based in the Barcelona publishing office. FunPlus, which is headquartered in Switzerland, has grown its European presence steadily over the past three years, with the opening of its publishing office in Barcelona as well as studios in Stockholm and Moscow

We’re so pleased to add such a talented and accomplished leader as Alba. As we continue to evolve the FunPlus portfolio and our fan-favorite experiences, we’ll count on her, and other new hires at our Barcelona studio, to take us into the next era of mobile gaming.

Enric Cabestany, General Manager US & Europe FunPlus

Alba Rodriguez Embid comes with wealth of experience under her belt from her previous stints

Rodríguez Embid will focus heavily on growing the brand of FunPlus’ existing and upcoming games. Along with this, she will also be seeing products and formulating and executing user acquisition strategies for Western markets. She will also develop and oversee promotional campaigns that highlight the unique aspects of FunPlus’ catalog. This will be including an increasingly diverse range of pop culture and IP integrations across titles like State of Survival and King of Avalon.

FunPlus new Head of Growth Alba Rodriguez Embid (Image via FunPlus)

Bringing more than a decade of experience in online marketing, with an expertise in mobile, Rodríguez Embid will elevate FunPlus’ efforts to reach new audiences in 2022 and beyond. She has an experience of six years in leadership roles in user acquisition/retention and performance marketing at Socialpoint.

Here Rodríguez Embid facilitated the successful worldwide launches of numerous games including Dragon City and Monster Legends. Moreover, she has expanded her marketing experience in recent years, joining Barcelona-based teams at fashion social network 21 Buttons and creative learning platform Domestika.

What are your thoughts as FunPlus appoints Alba Rodriguez Embid as the new Head of Growth for its Barcelona-based publishing office? Let us know in the comments below.

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