Funplus recruits Jacob Krüger as User Acquisition Director in its Barcelona office

One of the biggest independent mobile game developers in the world, FunPlus, has announced the hiring of mobile gaming expert Jacob Krüger as its director of user acquisition. Jacob will oversee FunPlus’ user acquisition strategy thanks to his considerable industry knowledge, connecting players with the expanding FunPlus library of games through a variety of channels.

“Jacob’s extensive experience and knowledge of UA and Marketing will be invaluable for us in Barcelona, especially when accessing new audiences and exploring new opportunities for both our players and our games” – said Enric Cabestany, VP Publishing at FunPlus. “Our goal is to continue to hire more exceptionally talented people to lead us forward in becoming a key actor on the Barcelona tech scene.”

FunPlus has continued to attract artists, technology, and gaming professionals in the Barcelona region

Jacob Krüger served as Head of Marketing and consultant at Social Point, GameDuell, and other mobile game firms before joining FunPlus. He was also Head of User Acquisition for mobile gaming companies like Miniclip or Scopely.

FunPlus Barcelona was founded in late 2019 and has gradually expanded in size and scope over the past three years, with a focus on providing leadership and support for the company’s portfolio of games in the areas of Community Management, Marketing/Growth, and Creative Services. FunPlus Barcelona has a brand-new office in the heart of the city.

FunPlus Jacob Krüger User Acquisition Director
Image via FunPlus

Since then, the business in the Barcelona area has continued to draw artists, techies, and gamers, more than doubling the number of its initial staff in the past year. Enric Cabestany, VP Publishing, Europe, and LATAM, a seasoned leader in technology and digital media with more than 15 years of management and publishing experience, is in charge of leading the group.

What are your thoughts as FunPlus appoints Jacob Krüger as User Acquisition Director in its Barcelona office? Let us know in the comments below.

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