- GamingonPhone had an opportunity to interview Nipun Marya, the CEO of iQOO India.
- The discussion delved on iQOO's latest device iQOO Neo 10R and the brand's aspirations with the Indian Esports ecosystem.
As India witnesses an increasing number of young gamers diving into the world of esports, iQOO, one of the leading smartphone brands aims to empower the nation’s youth by providing them with a powerful and affordable device that can deliver a top-tier mobile gaming experience. With the launch of iQOO Neo 10R, the company hopes to bridge the gap between professional esports players and aspiring ones living in smaller cities, enabling them to compete at higher levels and elevate their gaming potential.
We at GamingonPhone had an opportunity to interview Mr. Nipun Marya, the CEO of iQOO India who talked to us about the brand’s vision with Indian Esports, and how iQOO plans to act as a catalyst for the next generation of esports talent across India from the tier-2 and tier-3 cities with its latest device iQOO Neo 10R.
Note for readers: This interview has been edited for clarity.
iQOO’s plans to deliver high-performance gaming devices for tier-2 and tier-3 cities with the launch of Neo 10R
When asked about IQOO’s plans with its latest powerhouse, Nipun Marya emphasized the brand’s motto, “In iQOO we believe in high-performance smartphones“. Stressing on iQOO’s DNA of delivering “Peak Performance“, he agreed on the fact that everyone can’t afford a flagship. Hence comes the brand’s latest device, iQOO Neo 10R with which Nipun plans to “provide the best possible performance at every price point.”
Nipun confirmed iQOO’s promise to its consumers that irrespective of the mobile’s price, the phone’s performance will be exceptionally good. With NEO standing for Superlative Gaming, he added, “For the first time, iQOO is launching a device for 25,000 INR because our consumers have given us feedback of desiring an excellent gaming experience but at an affordable price point” and hence comes the NEO 10R.
He later added that the “Neo 10R has been designed specifically for college students and young gamers to offer an affordable yet powerful gaming device“. Hence with this, the brand aims to help players from smaller cities compete at higher levels, showing its commitment to developing esports talent.
iQOO aims to differentiate itself with its performance and not only with its price point
We asked him how iQOO plans to continue holding a stronghold in the smartphone market besides its availability and price point with an increase in competition from its peers. Nipun went straight in declaring, “iQOO has always believed in providing the best performance and esports experience” where prices haven’t always been the core competing factor.
He further referred to iQOO’s latest powerhouse Neo 10R, saying, “You are getting the Snapdragon 8s Gen 3, best haptic feedback, touch sampling experience, and an excellent cooling system, all at the 25,000 INR (288 USD) price point.”
Additionally, he mentioned, “The iQOO Neo 10R has a 6,400 mAh battery in a phone that does not feel heavy, weighs less than 200 grams, with a slimmer body of less than 8mm, and comes with bypass charging”. Nipun ended by saying, there’s no other phone that can truly compete with the Neo 10R across all fronts along with the added price point.
The Role of Indian Esports in iQOO’s Vision and Strategy for 2025
When asked about how iQOO plans for the upcoming year with Indian Esports, Nipun replied, that iQOO plans to continue with its rich tradition of organizing more esports tournaments in 2025. We further questioned whether the brand plans to introduce its own Esports league this year or plans to collaborate with existing ones similar to its peers.
He answered saying, they do not only believe in professional esports. He further elaborated saying, “We believe in building the whole esports ecosystem“. Hence, iQOO will have a presence this year across the entire esports landscape be it grassroots players, tournaments, or professional-level tournaments.
During the iQOO Neo 10R launch event, Nipun revealed iQOO’s plans to introduce three Esports tournaments for the coming year, catering to all kinds of players in the country. While the iQOO Community Cup is for entry-level casual players, the iQOO All Stars Cup and iQOO India League will invite emerging talents and the top pros in BGMI throughout India.
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