California based app market data and insights company, App Annie has published a report focusing on worldwide consumer behaviour focusing on mobile game downloads & consumer spendings in H1 2020. It can be an eye-opener for those who were still in denial that mobile game downloads worldwide is on the rise. The report focuses not only on mobile gaming but also on the other aspects which depend upon mobile usage. It includes App downloads, consumer spending, and growth in mobile Ad placements.
Mobile Game downloads worldwide booms during COVID-19
The report mentions that the Mobile apps and game downloads worldwide crossed 64 billion in the 1st half of 2020. Out of 64 billion mobile apps downloaded, mobile game downloads were a whopping 41%. The number covers worldwide data from iOS and Google Play. It is up by 10% if we compare it by the 2nd half of 2019 and that is a huge growth comparing growth from the last few years.
This is the reason why not only popular PC games but also new games are being released for mobile gamers. Companies across the globe are prioritizing features, especially for mobile users. But there is a slight decline in the mobile game downloads if we compare the same data from April 2020 to June 2020.
Global monthly consumer spending
The report mentions a staggering growth in consumer spending of $9.6 billion in May 2020. Worldwide consumer spending combined on mobile Apps and Games crossed $50 billion in the 1st half of 2020. With a growth of 10% from that of the 2nd half of 2019.
The data suggest that the times are gone when people only used free apps but now they are willing to pay as well. Shooter genre mobile games like PUBG Mobile, Call of Duty Mobile, Fortnite Mobile, etc have been one of the biggest beneficiaries of an increase in mobile game downloads worldwide. The data also shows that consumers spent over a massive of 1.6 Trillion hours in H1 2020 on mobile devices.
The mobile game developers were tensed and so was the community when most of the eSports Championship was postponed due to COVID-19. The worldwide lockdown forced everyone to feel like house arrest. But it turns out to be a blessing in disguise for mobile gamers and also for the developers. For developers, an increase in the player base means an increase in revenue, and for gamers, it means that they can witness popular PC games on their Android and iOS. Only time will tell how things go from here.
What are your opinions on the immense number of mobile app and game downloads & huge consumer spendings in H1 2020 worldwide? Let us know in the comment section below.
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