Raid: Shadow Legends is a freemium squad RPG game developed by Plarium. The turn-based action game is set in a fantasy world called Teleria, which the Dark Lord Siroth vanquishes. Raid Shadow Legends is a free-to-play game on both PCs and mobile devices. According to Sensor Tower’s information, Raid: Shadow Legends have hit $1 billion in lifetime revenue after three years of release. It is currently the #2 top-grossing title in the squad RPG subgenre.
Raid: Shadow Legends has crossed $1 billion in revenue in just three years of release
With over 60m downloads, the game recently hit $1 billion in lifetime revenue. The game was released worldwide in 2019 and eventually became one of the most famous RPG games. The game generated $155 million in the first half of 2022, ranking itself as the #12 mobile RPG by revenue.
By touching the milestone. Raid: Shadow Legends joined the club with other games that crossed $1 billion in lifetime revenue. The list includes famous titles like Honor of Kings and PUBG Mobile by Tencent, Candy Crush Saga from King, Clash of Clans from Supercell, Call of Duty: Mobile from Activision, and a few other games.
The United States has emerged as the top market for Raid: Shadow Legends
The United States is the #1 revenue contributor to the game, generating $595.5 million, or 59.5% of total players spending. The US also leads the chart for most downloads, with 15.3 million installs, or 24.7% of the total installs coming from this country. Germany and the UK ranked #2 and #3 respectively in the game’s most revenue-generating country. Germany generated 5.8% of the total revenue, while the UK did 4.5%.
Google Play accounts brought in most of the revenue for this game, accumulating $594.6 million or 59.3% of the total revenue. Meanwhile, the App Store accounts for $408.5 million, or 40.7% of the total revenue. Google Play also accounts for the most downloads in this game. Google Play generated 73.4% of game downloads, while the App Store did 40.7%. Russia is the #2 country with the most downloads, with 10.8% of the total downloads. France came in third place with 4.3% of total downloads.
The marketing strategy of the game finally paid off
If you are an active person on the internet, you must have come across Raid: Shadow Legends quite a few times till now. The game made an aggressive marketing plan for the game, with frequent collaborations with the content creators and a lot of advertisements all over the internet. All the marketing plans and efforts are working out for the game, as they have reached a milestone that very few games can.