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SEGA opens a new subsidiary in Singapore to strengthen efforts in the Southeast Asian market

SEGA has today declared that it has established SEGA Singapore Pte. Ltd. in Singapore as a local subsidiary. In terms of the next operations, they want to carry out market research and marketing in order to bolster their efforts in Southeast Asia, an area that is anticipated to have significant growth.

SEGA has been a well-established publisher in the Japanese video game industry for decades. They are most well known for their mascot Sonic The Hedgehog as well as the ever-popular Like A Dragon (Yakuza) franchise. The SEGA corporation also owns the gaming studio Atlus, which develops the popular Persona and Shin Megami Tensei RPG series.

Singapore has achieved remarkable economic growth as a hub base in the Southeast Asian region

With production studios and sales locations all around the world, SEGA creates games and related businesses in accordance with regional market conditions. To bolster its initiatives in the Southeast Asian market, which is anticipated to see substantial growth in the next years, SEGA Singapore will carry out local market research and marketing.

Sonic the Hedgehog, Sonic classic, sonic
Image via SEGA

As a hub base in Southeast Asia, Singapore has had impressive economic growth because of its advantageous location and government policies. We will move forward with the planning and research for the ongoing construction of business functions in the region by establishing SEGA Singapore as a base with an eye toward the future management function in the Southeast Asian region, and we will deliver domestic content, including our own IP, to more people around the world.

The new division will have a capital of $350,000 Singaporean Dollars and its core business profile will be market research and marketing for Southeast Asia. This brings another major gaming publisher to Southeast Asia.

What are your thoughts on SEGA’ new subsidiary in Singapore? Let us know in the comments below!

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