Leading Indian telecom operator Vodafone Idea (Vi) has announced the expansion of its mobile gaming portfolio with esports following the successful launch of Vi Games, which offers more than 1200 mobile games, multiplayer and competitive gaming on the Vi App. Vi, which operates under the banner of Vi Games, has introduced an esports platform on the Vi App in collaboration with well-known esports start-up Gamerji.
Vi Games along with Gamerji will host popular Esports games across various genres
Popular Esports games from a variety of genres, including Battle Royale, Racing, Cricket, Action Role Playing, etc., will be hosted by Vi Games and Gamerji. The platform will contain well-known esports games like New State Mobile, Free Fire, Call of Duty Mobile, World Cricket Championship 3, Asphalt 9, and Clash Royale during its debut and will add more well-known games in due course in an effort to make Vi App the preferred destination for gamers.
India has emerged as the esports capital over the past few years. The number of esports players in India rose from three lahks in 2020 to six lakh in 2021, according to the FICCI-EY Media and Entertainment Report 2022.
Commenting on the launch, Avneesh Khosla, CMO of, Vi said “Growing affordability of smartphones and faster data speeds have contributed to the immense popularity of mobile gaming in India. With 5G in India, the gaming industry is likely to grow manifold. Mobile gaming has been a major focus area of growth for Vi’s content strategy in the digital era. Adding esports to our gaming catalog was a natural progression towards making Vi App the preferred destination for all gaming enthusiasts. We are confident that our offering will strike the right chord with gaming lovers, and particularly the youth.”
The country’s esports market is estimated to reach INR 11 billion by 2025 and is expanding at a CAGR of 46%. From now and FY2025, the gaming sector is anticipated to produce an economic value of about INR 100 billion. Vi’s Esports offering will be available for Vi Users at no additional cost, making the service easily accessible for gamers. Users can take advantage of amazing prizes with their virtual currency.
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