In a major development, Apple has finally agreed to relax payment rules for developers on their app store. The new changes come in response to a lawsuit filed all the way back in the year 2019.
Breathing room for iOS developers
The new changes were announced late on Thursday as part of a “background briefing” from Apple themselves who refused to give any specific quotes with regards to the changes that are to be made. As part of the new rules, Apple will allow app developers to inform their users of any alternate payment methods outside their iOS applications. The information can be conveyed via an email from the developer to the consumer.
Previously, iOS app developers were explicitly forbidden from informing their users via email on any alternate ways they could pay for services related to the application. This particular rule was met with much uproar among the developer community, as it allowed Apple themselves to pocket a sizeable sum of the commissions. Popular developer, Epic Games also had filed a case against Apple for making a monopoly system through their purchases. This had a great impact on the money generated from developing applications for developers and was almost seen as something of discouragement for people looking to develop mobile applications, with some developers primarily preferring to focus on Android due to its more relaxed set of rules.
Nonetheless, the new change comes as a breath of fresh air and will give plenty of developers’ incentive to continuing developing iOS applications as well as pocket a sizeable profit. The move isn’t exactly unprecedented on Apple’s part though. Earlier this year, Apple reduced commissions on apps from 30% to 15% for developers with less than 1 million dollars of revenue, a clear trend that Apple was willing to give developers more flexibility and leeway in the app market.
Do you welcome the new relaxation enforced by Apple? Comment your thoughts below!
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