Garena has announced its first major brand campaign for Free Fire since its launch, the upcoming Battle In Style global event. With various in-game modes and fashion items for players to express themselves and face in-game battles creatively, Free Fire is looking to become more than just a game.
We spoke to players all over the world to better understand the challenges they face in life, approaches to overcoming them, as well as the aspirations they have, Battle In Style was then conceived as our very brand identity, which seeks to inspire players to stay positive and have fun, even when taking on challenges or chasing aspirations in life. That is what Battle in Style is about
Harold Teo, Producer, Garena
Free Fire Battle in Style features a short film
The short film of the Battle in Style campaign event will bring to life the new brand identity for players around the world. The film revolves around the experiences of an ordinary girl overcoming and battling challenges in real life and in the game. She does so with her unique style and positive spirit, illustrating an inspirational message behind the film: “Life is a Battle, Battle In Style.
In-game celebration with Booyah
Garena’s new Booyah Day is also an addition to the campaign, the in-game celebration of the Battle In Style launch, where a variety of themed features and items will be offered to players. This will allow players to style and express themselves in many ways that they can call their own.
Booyah Day will take place between 12 and 29 November, and will feature new in-game designs, items, events, and a chance to receive themed rewards.
A virtual performance featuring T.R.A.P
Fans and players will also get a chance to witness a live stream performance featuring Free Fire’s virtual band, T.R.A.P., made up of four of the game’s favorite characters. Moco, Antonio, Miguel, and Kelly will deliver a live stream musical performance that exemplifies Battle In Style. Viewers will have a chance to get involved in the performance with the interactive technology that will accompany the performance. The performance will feature a lineup of music, choreography, and virtual interaction this end-November that will be broadcast live on YouTube.
What are your thoughts on the new global campaign, Battle in Style, in Free Fire, Also, don’t forget to drop your opinions in the comments!
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