Galaxy Racer (GXR), one of the fastest-growing esports, gaming, and lifestyle organizations in the world has announced Romeo Misao as the new Head of Marketing for India and South Asia. This appointment is a part of the organization’s series of new hires globally and the recent signing of Galaxy Racer’s Chief Marketing Officer, Allan Phang. As the new Head of Marketing for Galaxy Racer, Misao will lead the best-in-class regional marketing initiatives for both Galaxy Racer and Nigma Galaxy. Nigma Galaxy is the competitive esports division of Galaxy Racer that focuses on the company’s aggressive expansion plans across India and the South Asia region.
Nigma Galaxy, the merger between Team Nigma, champions of The International 7 Dota 2, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.
Prior to recruiting Misao as the Head of Marketing, Galaxy Racer recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China, and CEO at Oriental DreamWorks. He will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel, and merchandising endeavors.
Moreover, they have also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.
Romeo Misao comes to Galaxy Racer with wealth of experience
Misao was previously the first esports person recruited in India for Free Fire. He led and executed esports initiatives for Free Fire in India and Bangladesh as their Esports Project Manager. Furthermore, he spearheaded and launched the leading premium esports IPs in India that went on to be record-breaking such as the Free Fire India Championship Fall 2020 with 300,000 concurrent viewership and the Free Fire World Series Singapore 2021 with 1.9 million concurrent viewership on local Hindi language streams.
Apart from these, Misao has also worked for award-winning brand BenQ-Zowie. In that company, he steered gaming and esports projects and contributed to the success of the brand’s ranking as the No. 1 Gaming Monitor. Also, he led all Marketing and Communications for the the popular American display brand, ViewSonic in India.
Moreover, he contributed to the growth of the brand in the major display product line with a Top 3 ranking in India. This cemented the brand among the top display segments which led to major collaborative promotional projects with leading games publishers such as Tencent.
Galaxy Racer aims to create a 360 degree brand across the globe
Galaxy Racer aims to create a worldwide 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.
Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.
RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured on Netflix.
Are you excited about the fact that Galaxy Racer has appointed Romeo Misao as their new Marketing Head for India and South Asia? Do let us know your opinions in the comments below!
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