gamescom, renowned as the world’s largest gaming event, has announced the launch of a fresh venture in Latin America, gamescom latam. Scheduled between June 26th and 30th, 2024, gamescom latam is set to unfold in São Paulo, Brazil, presenting an exclusive platform for gaming enthusiasts and the digital entertainment sector across Brazil, Latin America, and beyond. By merging with BIG Festival, where a crowd of 50,000 gathered in 2023, gamescom Latam aims to become Latin America’s premier gaming festival.
gamescom latam joins forces with BIG Festival, unveiling a game-changing industry platform
This event, branded as gamescom latam, pays homage to Latin America and joins the roster of established gamescom formats—the original held in Cologne, Germany, and gamescom asia, hosted in Singapore.
The BIG Festival, a prominent gathering for the gaming industry in the area, hosted over 1,700 professionals in its B2B section by 2023. With the addition of new partners right from its launch and inception, gamescom latam is poised to transform into one of the globe’s foremost business and debut platforms within the industry. The partnership is the result of the union of heavyweights from the world of games and entertainment:
- Koelnmesse, is one of the world’s leading trade fair organizers, with more than 80 events each year in several countries. Organizer of gamescom in Cologne and Singapore.
- game, the German Games Industry Association brings together the entire video game ecosystem, from development studios and publishers to esports event organizers, educational institutions, and other related entities. Brand owner and co-organizer of gamescom.
- BIG Festival is the largest games festival in Latin America.
- Omelete Company, a leader in the pop culture segment in Brazil, creator of CCXP, the biggest Comic Con in the world, and Game XP, the biggest game park in the world, among other events.
São Paulo, known as a hub for major events across various sectors, is set to transform into the gaming capital of the region during the event days. The plan involves establishing an immersive ambiance through signage, transport panels, and extensive advertising. The goal is to warmly welcome global attendees who are journeying to the city from various corners of the world to take part in the event.