Perhaps this is the best revenge PayTM could take against Alphabet Inc’s Google after they banned the massively popular PayTM app for more than 12 hours during the last month. While the Epic Store vs Apple is revolutionizing the thoughts of App store policies, Indian developers have joined hands to stop the hegemony of Google Play which resulted in the extension of the new Play Store Policies until March 2022. PayTM launched its own Mini App Store inside PayTM app yesterday which aims to empower the young Indian developers to find an alternative to the Google Play and to circumvent the massive 30% cut in the in-app purchases.
With more than 150 Million monthly active users, the whole battle is being headed by PayTM. More than 300 Indian developers have already joined this cause including Decathalon, Ola, Park+, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker, etc.
What is PayTM Mini App Store
Where to find the Mini App Store
The Mini App Store is located inside the PayTM app itself. To find the app store,
- Open PayTM app
- Click on Show more
- Find “Mini App Store on the left sidebar and tap that
- Click on the Mini App Store icon
Why this is a big move for the Indian App marketplace
The app is still in its early phase to make any comment. While there’s no doubt that the Indian population can turn the tide, we are personally bit skeptical about this since Google owns Android and they can go up to any extent to protect their own platform. Google knows it very well that they can not ignore the huge Indian market and on their official blog post this has been very much evident,
The whole infrastructure will enable the developers to set up their app at a minimal cost. Developers can use the PayTM bank or wallet without any cost. However, for other transaction methods PayTM will charge 2% of the amount.
Paytm First Games to focus on games based on Indian culture
For the games area, there are only 5 games as of now inside the mini-app store. However, PayTM First Games is backing with 10 crore fund to organize hackathons across India to find the best talents.
They also plan to invest a total of 300 crores for fantasy sports and other online gaming events during this financial year.
The company claims that it would promote games focused on Indian culture and folk tales to lead the digital gaming sector in the country.