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How a viral meme song led to an official collaboration with Free Fire, now becoming a mainstream hit

Are you vibing to Bade Bhaiya Humko Free Fire Khelna Hai?

Story Highlights
  • Arpit Bala, a popular content creator and singer, rose to fame through his viral live-stream clips on YouTube Shorts and Instagram Reels.
  • He playfully created the meme song Bade Bhaiya Humko FF Khelna Hai during his live stream, which went viral on social media.
  • Free Fire India actually listened to the community’s requests and turned the meme song into this collaboration.

Free Fire is known for its impressive collaborations, however, this recent unexpected one takes the cake! Free Fire has teamed up with Arpit Bala, a comedian, and singer, for a song titled “Bade Bhaiya Humko FF Khelna Hai“, ft Total Gaming. This song started as a meme that Arpit created in one of his streams.

Fire Fire India finally collaborated with Arpit Bala and released the viral meme song

If you are unaware of who Arpit Bala is, he is a popular content creator and singer, who rose to fame after his live-stream clips went viral on YouTube Shorts and Instagram Reels. Known for his witty humor and impressive personality, Arpit has built a loyal fanbase over time.

He is known for hit songs like Ik Kudi, Maharani, WuShang Clan, KYA, Zimmedaar, and more. Among these, Maharani and Ik Kudi popped off, becoming mainstream hits. Now, he has collaborated with Free Fire and Total Gaming, the most popular FF streamer, releasing Bade Bhaiya Humko FF Khelna Hai.

From a fun Livestream to a mainstream hit in just three months

However, the best part is that this all began with a fun livestream, where Arpit Bala was asked if he would play Free Fire. He shared his opinion, but few Free Fire fans took it wrongly. Eventually, on the next stream, Arpit Bala playfully created a few iterations of the meme song, which is now trending on YT.

He even performed a snippet of the song during one of his recent shows. As clips from his Fire Fire livestream started going viral on reels and shorts, Fire Fire India noticed the hype and commented on one of the reels. Fans of both flooded the comments requesting a collab, which ultimately led to this.

Fire Fire has done some remarkable collaborations in the past with major IPs like NARUTO SHIPPUDEN, Pushpa 2Demon Slayer, One Punch ManDevil May Cry 5Justin BieberAssassin’s Creed, and more. But this one was unexpected, and I am happy Arpit Bala is getting the limelight again, which he deserves.

In this digital world, things have advanced so fast, that you never know when your life can change, like a meme song going viral and leading to an amazing collaboration with one of the biggest mobile games. I am looking forward to more such surprises in the future!

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