Mattel, Inc. has announced the first-ever collaboration between its card game UNO and Nike. This UNO x Nike collaboration will be featuring a product line developed in coordination with the 2019-20 Kia NBA Most Valuable Player and a UNO fan, Giannis Antetokounmpo.
“Working with Nike and Giannis to design and curate this collection was truly an honor, and this collaboration shows how UNO can bring people together, including the Antetokounmpo family,” said Ray Adler, Global Head of Games, Mattel. “Partnering with this iconic brand and the world-renowned athlete is the perfect celebration of UNO’s 50th anniversary,” he added further.
Special-edition Nike items will be available as a part of this collaboration
This collaboration will feature special editions of Nike items that will celebrate Giannis and his family’s love of UNO. This partnership will incorporate UNO’s iconic colors, design elements, and a special 3-4 card design into the following products:
- Footwear line featuring Nike’s signature Zoom Freak 3, Air Force 1 and Offline with UNO colorways and Giannis’s design. There will also be a Zoom Freak 3 Member-only black colorway with an UNO 50th anniversary logo on the tongue and wild cards across the toe, plus fun primary color hits to complete the UNO look.
- Special-edition Nike apparel capsule including a classic cotton t-shirt and hat with Giannis’s number displayed. The footwear line and apparel capsule will be sold on Nike.com in the coming months.
- Giannis-branded UNO deck featuring a new rule where players can “force a turnover” to steal an extra discard. The deck will be sold on Mattel Creations and NTWRK starting November 11th, 2021.
Moreover, as a part of the collaboration, the UNO! Mobile app will integrate the Giannis-branded UNO deck to use on iOS and Android devices. With the cards, players can use the “force a turnover” rule and decorate their profiles with themed rewards. The cards and other rewards will be available during the UNO x Giannis in-app event from November 1st, 2021 through November 30th, 2021.
How excited are you about the UNO x Nike x Giannis Antetokounmpo collaboration? Let us know in the comments section below!