Microsoft has announced that their highly anticipated Xbox Mobile Games App Store will be launched sometime in 2024. The primary goal of this product is to provide Xbox titles to players while also opening up the gaming space to all players.
Microsoft’s new Xbox Mobile Store aims to end the Google and Apple App Store dominance
Last year in October 2022, Microsoft announced that they will be launching the Xbox Games App Store on mobile to challenge the dominance of Google and Apple Stores in the gaming market. It was said that they will rely on the recently acquired Activision Blizzard title Call of Duty: Mobile and King’s Candy Crush Saga for creating a healthy gaming experience.
Phil Spencer, CEO of Xbox and CEO of Microsoft Gaming in an interview with Financial Times said: “We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play. Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.”
He also stated that the upcoming Digital Markets Act will provide a significant opportunity for growth. The act establishes rules for digital gatekeepers to ensure open markets, and with the fair opportunities granted, Microsoft has a great chance to open the market by building a broader Xbox mobile platform.
With this, Microsoft’s charge to establish its name in the gaming space continues. Previously, they signed a 10-year deal with NVIDIA Geforce to use their cloud gaming service, allowing players to stream more titles. More such deals and prepositions are just going to be a boon for gamers.
What do you think about Microsoft planning to launch Xbox Mobile Gaming App Store in 2024? Let us know in the comments below!
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