MY.GAMES launches Abu Dhabi regional hub in partnership with local organization AD Gaming

In collaboration with the regional gaming group AD Gaming, MY.GAMES, a top international developer and publisher of video games with its headquarters in Amsterdam, has announced the launch of a new regional hub in Abu Dhabi. The MENA area is presently among the top-5 gaming marketplaces in the world, according to NewZoo, and this move represents MY.GAMES’ most recent entry into that market.

MY.GAMES’ decision to establish a regional hub in Abu Dhabi is part of the company’s “Think Global, Act Local” model

War Robots, Rush Royale, and Hustle Castle are the most downloaded games among players in the MENA region, where nearly 100 million gamers have already registered as MY.GAMES members. By locating in Abu Dhabi, MY.GAMES is able to integrate with the local gaming scene and learn about the most recent trends there.

Hustle Castle 6th anniversary
Image via MY.Games

The MY.GAMES team, which is based in Abu Dhabi, brings decades of experience in a variety of gaming environments and platforms, as well as initiatives and group projects like Game Drive.

We are thrilled to establish our regional hub in Abu Dhabi, which is a strategic location with a thriving gaming ecosystem. Abu Dhabi serves as a gateway to the fast-growing MENA market, and MY.GAMES recognizes its importance for the entire gaming industry. We look forward to collaborating with local partners and talent to drive the industry forward. This is just one step in our expansion strategy to build our presence in high-growth markets by embedding our team in local gaming communities.

Vladimir Nikolsky, CEO at MY.GAMES

The choice of MY.GAMES to locate a regional office in Abu Dhabi is a component of the business’s “Think Global, Act Local” philosophy. 90% of the company’s personnel operates globally, with access to regional hubs, as part of its distributed work strategy.

MY.GAMES Abu Dhabi Regional Hub
Image via MY.GAMES

The local team at the YAS Creative Hub in Abu Dhabi will concentrate largely on game creation, research, localization, and publishing, while the investment arm of MY.GAMES, MGVC, will intensify its efforts to find, assist, and unlock the potential of emerging gaming companies in the area. During the following five years, the company plans to hire and educate local game developers, adding to the number of jobs created. Additionally, MY.GAMES intends to start internship programs with regional partners to aid the upcoming generation.

What are your thoughts as MY.GAMES establishes its new regional hub in Abu Dhabi? Let us know in the comment section below!

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