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NetEase Games establishes GPTRACK50 studio aiming to develop original Entertainment IPs

GPTRACK50 will aim at developing Original Entertainment IPs!

The developer and publisher of renowned games like Harry Potter: Magic Awakened and Identity V, NetEase Games, has announced the launch of a brand-new game studio called GPTRACK50 to bring original Japanese entertainment to users all over the world.

This new studio, headed by Hiroyuki Kobayashi, the well-known producer behind series like Resident Evil, Dino Crisis, Devil May Cry, Sengoku Basara, and Dragon’s Dogma, assembled a team of skilled experts from the gaming and film & television industries to create high-quality content for users around the world.

Hiroyuki Kobayashi will be responsible to produce more authentic, high-quality content at NetEase to satisfy users worldwide

“I believe that NetEase Games, a business with a lot of investment and co-development experience, is a very trustworthy business partner when it comes to creating high-caliber games and entertainment projects”, says Hiroyuki Kobayashi, president of GPTRACK50.

NetEase Games GPTRACK50 Stuudio
Hiroyuki Kobayashi, President, GPTRACK 50 (Image via NetEase)

He adds, “with NetEase’s understanding of my team’s development accomplishments and values and their support, I will strengthen my team to produce more authentic, high-quality content that will satisfy users all over the world.”

GPTRACK50 will create original IPs to bring original game content from NetEase including movies and entertainment shows

Announcing the new studio, NetEase stated, “The creation of unique IPs that would astound the entire world is GPTRACK50’s ultimate goal. The studio works hard to create original game content. It also strives to expand its offerings beyond just video games to include movies and television shows. The Resident Evil live-action and computer-generated animation series were produced with direct involvement from the President, Hiroyuki Kobayashi”.

NetEase Games GPTRACK50 studio
Image via NetEase

“Additionally, he has contributed to the creation of a sizable number of media portfolios for numerous original game IPs, including live-action, animated, stage, and manga adaptations, among others. By making use of this special experience, the studio will develop new intellectual properties (IPs) and market them internationally via films, books, and manga adaptations.”

What are your thoughts as NetEase Games establishes its new studio, GPTRACK50? Let us know in the comment section below!

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