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Perfect World Entertainment gets rebranded as Gearbox Publishing

Big step for Perfect World moving forward!

Perfect World Entertainment (PWE) is going to be rebranded as Gearbox Publishing, according to Embracer, a Swedish video game company. It has been further verified that the PWE team and the projects they’re working on, such as Neverwinter, Star Trek Online, and Have a Nice Death, would not be hampered by the rebranding.

In December 2021, video game industry giant Embracer Group started negotiations to acquire all the shares of Perfect World North America Corporation and Perfect World Publishing B.V. (collectively Perfect World Entertainment) from Perfect World Europe B.V.

Perfect World first opened its doors in 2004. It currently works in a variety of pop culture venues, including film and television, games, e-sports, cinema, animation, and a variety of other industries. In July of 2007, Perfect World Games became the first company to be listed on the Nasdaq. It is also China’s first gaming business to investigate 3D game engines. Its products are currently exported to over 100 nations and regions.

Perfect World aims to continue publishing high-quality games through this rebranding

The purchase price for the acquisition comprised a one-time payout of $125 million which has been divided into $60 million in cash and around $65 million worth of B shares in Embracer. After the transaction was completed Perfect World said in a statement,

Perfect World said in a statement,“Our goal has always been to publish high-quality games that create lasting impressions, and Embracer Group has stepped up to help achieve this vision.” They further added, “Within Embracer, we’ve been placed in the loving care of the Gearbox Publishing wing of games, and we couldn’t be happier to join their family.

With 237 full-time employees, PWE is a video game developer and publisher for PCs and consoles, including PWE Publishing and Cryptic Studios. After the closing of the deal, PWE will operate within Embracer Group as a subsidiary of Gearbox Entertainment, with their focus relying solely on the publishing and creation of games.

What are your thoughts as Perfect World Entertainment is now rebranded as Gearbox Publishing? Do let us know your opinions in the comments below!

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