PUBG Mobile enters the luxury fashion industry for the first time as it announces its partnership with one of the most exclusive and creative Haute Couture fashion designers Julien Fournie. This partnership will be an epic crossover between landmark fashion and the gaming world, where PUBG Mobile has partnered with an Haute Couture fashion brand for the very first time.
The partnership was unveiled during the Paris Fashion Week, where Julien Fournié of Haute Couture teased further details of the in-game collaboration in the coming months.
About the PUBG Mobile x Julien Fournie partnership
Julien Fournie revealed his winter 2021/2022 collection during the Paris Fashion Week on July 6th, through an illustrated video “First Squad” by merging his lifelong admiration for superheroes and new technologies. At the end of the video, Julien Fournié announced his partnership with PUBG Mobile and Haute Couture fashion by introducing a teaser of the two iconic brands shown side by side.
Collaborating with PUBG MOBILE is a dream come true for me, not only because it ranks among the top mobile games across the planet. But most important for me because it enables millions of players to interact from all five continents and explore another dimension together, in order to face challenges and improve. This is what Haute Couture has in common with PUBG MOBILE: encouraging you to explore dreams and to learn from them to Find Your Legend. I cannot wait until the gamers will discover what we have in mind for them!
JULIEN FOURNIÉ CEO of Haute COUTURE
Moreover, most of his collection was inspired by the aesthetics of video games. PUBG Mobile is a player-driven game that offered key inspiration for Julien Fournié’s cutting-edge blend of fashion and gaming. Also to date, PUBG MOBILE has partnered with brands across multiple fields and industries since its launch in 2018. However, this is the brand’s first partnership with an Haute Couture designer and marks an unprecedented crossover of video games and high fashion culture.
A glimpse into Julien Fournié and the Haute Couture
Julien Fournie is a French designer known for his work in Haute Couture, a fashion brand that focuses exclusively on creativity, innovation, and traditional craftsmanship. Eschewing the modern trends of ready-to-wear fast fashion, Julien Fournie and Haute Couture create various unique pieces which embrace the extraordinary beauty of French fashion.
Only 15 brands can legally bear this label of which Julien Fournié is one of them. This innovative style makes Julien Fournié a perfect match for PUBG Mobile and the partnership with Haute Couture will create unique player personalities in the game.
Are you excited for PUBG Mobile setting up a partnership with Julien Fournié ? Let us know in the comments below.
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