Tencent announces shutdown of eGame amidst business strategy changes

eGame will terminate operations following the announcement!

Gaming giant Tencent has officially announced the shutdown of eGame. Tencent officially announced with eGame officials all the information in the further process leading to the termination of service. For live-streaming brokerage companies, the retreat of eGame will not have a significant impact on the overall business. Companies can take this opportunity to move to the top of eGame anchors on Bilibili, Huya, and other platforms.

The reason behind the shutdown of Tencent eGame

eGame was established in 2016 by Tencent to concentrate on mobile gaming, video, live-streaming, and other content-related areas. eGame was completely different from other live-streaming platforms. It was backed by Tencent’s influence in the community that gave the company the live-streaming copyright of Tencent Games, such as the Honor of Kings, Game for Peace, and League of Legends: Wild Rift. eGame also looked after releases like QGC, King Pro League, League of Legends Pro League, and other esports competitions.

However, the shutdown of eGame looks like it was planned. Earlier last month, Chinese esports media outlets reported many popular eGame creators posting farewell posts on Wiebo. Media outlets also reported that eGame had been largely retiring creators and ending contracts, which hinted at a potential shutdown. 

Tencent egame
Image via Tencent Games

On the other hand, rival streaming platforms saw a huge spike in their market share. Platforms like Huya and Douyu now account for more than 80% of active users in the market combined. Another Beijing-based video-sharing company Kuaishou became the designated partner of the League of Legends S9 Global finals, with 25 million viewers on the first day and 75 million viewers in total.

Tencent to delete all user accounts this December

eGame will officially end service on June 7, 2022. The company states business development strategy changes as the reason behind the shutdown. eGame will be officially deleted from app stores on June 7, and broadcasting functions of hosts will also be terminated on the same day.

But the customer service will be up and running till December 30 and will be shut down after some time. eGame has announced that the company will delete all user accounts and personal data until and unless there is an agreement between users and Tencent.

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