Today, Tencent games is one of the world’s largest game development, publish and operation platform. It has launched around 480 products and also serves a player base of approximately 800 million. Tencent game brand upgrade with a new brand proposition: Spark More! has now taken effect.
About the Brand Upgrade
A new tagline “Spark More!” has evolved from “Create Happiness from the Heart”. The latter tagline has been in use for the past nine years. Mark Ren, the Chief Operating Officer of Tencent Games has emphasized that this brand upgrade is also “an upgrade on the cognition, value and mission on game business”.
The new brand proposition of Tencent Games resembles a bright fiery spark. The new logo seems close to the preposition: Spark More! The symbol signifies that the online games do not just ignite happy moments but also creates passion among the players. This also ignites connections between teams and the game.
Overall, the new brand aims to spark happiness, to spark connections, passion as well as inspiration.
Why Spark More?
Mark Ren, the Chief Operating Officer at Tencent Games has written an open letter:-
In the above-mentioned paragraph, the COO of Tencent Games wanted to state the values and vision of the company. He wants to state the organizations mission and vision. This states that it ignites happiness as well as a passion among the players.
In the open letter, he also stated,
Here, the Chief operating officer wanted to tell about the growth that the company has seen over time. The company has several big games under its basket-like “League of Legends”, “PUBG Mobile”, “Call of Duty Mobile”, “Honor of Kings”, etc. He also stated about their partners in this part.
Lastly, the letter also stated:
Thus, we now know that the company has officially changed its brand proposition and logo. This will soon be updated in their games over time. The new proposition “Spark More!” creates a positive attitude towards the game and users. It will be interesting to see how this actually brings in changes in the community.