TiMi Studios to support UNEP initiative in their fight against climate change

Great initiative from TiMi Studios!

Earlier today, TiMi Studios announced that they’ll be forming a partnership with the Playing for the Planet Alliance initiative, a joint effort by the popular game industry to integrate certain environmental activations into video games. This effort of TiMi Studios was facilitated by the United Nations Environment Programme (UNEP) initiative.

TiMi Studios will be creating several educational experiences, in and out of its games, to satisfy its over 110 million players. These experiences will address the critical climate challenges come next year and beyond. Furthermore, TiMi will be joining the Green Game Jam initiative. The mobile gaming industry will collide and figure out innovative ways to empower and educate players in regards to climate change. Other popular game developers and companies are also offering support to help the alliance.

UNEP’s initiative: Playing for the Planet

TiMi Studios UNEP initiative
UNEP: United Nations Environment Programme

Launched in late 2019 at the UN Climate Summit, Playing for the Planet is a way for the UNEP to offer support to the game industry, helping to raise awareness about the pressing environmental issues at hand. Other core members of the Alliance are Microsoft, Sony, Supercell, iDreamSky (an online entertainment company based in China) and Ubisoft.

Sam Barratt, the co-founder of the Alliance pointed out, “The climate emergency needs all hands on deck. We are further encouraged by the positive commitments of TiMi Studios, which will leverage their creativity and scale to inspire audiences around the world to take climate action”.

“With a potential reach of 1 in 3 people across the world, the games industry has the unbeatable reach and has captured the attention of billions of people across the world”

Sam Barratt, Chief of Education and Youth at UNEP

TiMi Studios joins the Playing for the Planet Alliance

TiMi Studios became the first China-based game development studio to join the Playing for the Planet Alliance. They are the makers of highly-acclaimed mobile games like Arena of Valor, Call of Duty: Mobile, Honor of Kings and the upcoming Pokemon UNITE. Over the next 12 months, the studio will see to exploring certain ways to decrease carbon emissions.

“Great games can make positive contributions to society. We are honoured to play our part in supporting the global response to climate change and hope our commitment and action will encourage more game developers to explore how games can make an impact and deliver positive changes. Today’s commitment is just the beginning. We will continue to pursue ways to apply the essence of game design to promote sustainability awareness among our community of global players”

Colin Yao, Vice President of Tencent and President of TiMi Studios

TiMi Studios also aims to encourage several green game proposals. It inspires youth all over the world to stimulate creativity among them. Thus, it focuses to foster a long-sustainable awareness amongst the next-generation game developers.

In early January, the Annual Impact Report was launched, which revealed the Alliance’s first-year results. It saw over 40 environmental actions were taken by the initiative, with two-thirds of members from the Alliance agreeing to decrease carbon footprints.

What are your thoughts on TiMi Studios to back UNEP initiative to tackle climate change? Drop-in your opinions in the comments section below!

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