Supari Studios, the creative force behind Kulfi Collective, has once again partnered with KRAFTON India, renowned creators of India’s beloved battle royale game, Battlegrounds Mobile India (BGMI). Together, they have unveiled an exciting new series on YouTube titled BGMI Sketches – The BoomBamBois Squad.
This four-part narrative, presented through the perspective of the BoomBamBois Squad (a close-knit group of friends), presents a compelling depiction of gaming adventures within Battlegrounds Mobile India (BGMI), encapsulating the emotions and experiences within the Indian gaming community.
BGMI Sketches – The BoomBamBois Squad delves into Indian gamers’ real-life experiences
The series showcases well-known content creators Saurabh Ghadge, Harsh Rane, Vineeth Srinivasan, and Sufiyan Junaid portrayed in hyper-realistic avatars, delivering sketches centered around BGMI, designed to resonate with gamers from Tier 1 to Tier 3 cities. Drawing from the triumphs, frustrations, and camaraderie of gamers nationwide, these sketches are rooted in real-life experiences, delving into their psyche and celebrating their diverse narratives.
Following the triumph of their documentary series India Ki Heartbeat and a desire to create compelling content inspired by real-life occurrences, KRAFTON India partnered with Supari Studios to conceive and produce a series aimed at organically engaging KRAFTON’s expanding gaming community.
KRAFTON India’s The BoomBamBois Squad will elevate brand communication in gaming
The creation of The BoomBamBois Squad by KRAFTON India and Supari Studios exemplifies their dedication to enhancing brand communication through sincere and impactful storytelling. They aimed to establish a roster of characters within the BGMI universe, laying the foundation for future stories. Leveraging their expertise in crafting culturally relevant content, the Supari Studios team portrayed the gaming community authentically.
Through the infusion of relatable moments and humor, the series serves as a connection point, encouraging gamers to introspect within the narratives. In the context of gaming’s burgeoning popularity in India, KRAFTON’s ‘The BoomBamBois Squad’ series establishes a benchmark for genuine, culturally-driven content that deeply resonates with gaming audiences.