Genshin Impact is a successful title from HoYoverse, the game managed to deliver on both financial and popularity fronts. Part of the reason for the success has been the marketing techniques of the developers to make sure that the game stays as relevant in the industry as possible, one such incident is the grand launch of the Genshin Impact-themed Train.
HoYoverse continues its effective marketing streak with the Genshin Impact-Themed Train
HoYoverse is no stranger to out-of-the-box marketing techniques and has also come up with weird but effective marketing ideas to keep the game as relevant as possible. This time around they have chosen a method that is really hard to miss in the public eye and will definitely help people notice the game in general. This will not only help in marketing through visibility but will also help in keeping the game relevant and will attract more fanbase to the game.
The developers have made sure to have their own featured train which will be an all-exclusive Genshin Impact-themed train serving Metro Line 1 in Xiamen in China. The train will feature a unique atmosphere where there would be a reference of many in-game characters for the players and fans to have a great experience. The train will feature a unique design for every compartment with with main characters Aether and Lumine appearing on every door.
This marketing step is not just for the promotion of the game via increasing the visibility through the masses but is also a social movement to promote a green transportation initiative in partnership with Alipay. Thus the step not only would help the developers but will also help them to contribute to society as part of their CSR activities.
What are your thoughts on HoYoverse launching their own Genshin Impact-Themed Train? Let us know in the comments below.
For more Mobile Gaming news and updates, join our WhatsApp group, Telegram Group, or Discord server. Also, follow us on Google News, Instagram, and Twitter for quick updates.
