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99% of Netflix subscribers are yet to try out its exclusive games library

Could Netflix’s venture into gaming end up unsuccessful?

For a while now, Netflix has been adding a bunch of games to their game service. These games are exclusive to only those who have subscribed to their streaming service and so far, the service has mostly been a mixed bag with some pretty cool titles like Before Your Eyes, Hextech Mayhem, a few Stranger Things games, Asphalt Xtreme, and Into the Dead 2: Unleashed. However, less than 1% of Netflix subscribers are playing its games. Netflix is adding in newer titles regularly to keep things fresh and all of this comes at no additional cost; without ads or IAPs either. 

Barely 2 Million daily logins are registered by subscribers on Netflix Games

Netflix Games Gaming Netflix Cover Logo
Image via Netflix Games

While the whole concept seems pretty appealing, in a rather surprising report by Apptopia it has been revealed that a mere 1.7 Million login to these games daily. This sounds like a good number till the fact that there are upwards of 200 million subscribers for the service, which in turn means that less than 1% of Netflix users are trying out these games, as reported by CNBC.

The report comes in the midst of their subscriber loss as well as their growth is stagnating. And it seems like after their sudden rise to popularity (partly due to the pandemic), they’re finally going to have to make moves to not lose any more business.

The expansion to gaming was a part of this and they do need it to become more popular amongst their users for it to be sustainable. While Netflix themselves haven’t said anything about these numbers yet, they have a long way to go when it comes to creating a platform that is popular amongst gamers.

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