Apple launches a new Founders program to benefit lesser-known developers on the App Store

Great opportunity for European developers!

In a recent announcement, tech giant Apple unveiled a new program to benefit new and upcoming developers on the App Store, the default app center for iOS devices. The program, named Founders, will work to put certain developers under the limelight by providing editorial support and promotion for their existing works.

With Founders Apple aims to promote specific European companies

The program will be aimed to promote and nourish the growth of specifically chosen companies that lack the resources to make the jump start needed to establish themselves as a well-known and respected name in the mobile app and gaming industry. Analyzing the growth potential, innovation in their works, and how it could affect their region, Apple has already shortlisted a few apps, such as Snowprint Studios, Nada Studio, and Turborilla. 

These apps will receive special treatment in the editorial part of the App Store. They will be included in the Today tab and will also receive sections dedicated to their promotion. The program will also employ the help of the social media handles of the App Store to make people aware of these companies that promise growth in the long run.

Apple founders program
Image via Apple

In the App Store, well-known game titles and developers get featured in different ways. But like the Founders program mentions, it is a very difficult task for new developers to secure such a spot in order to promote their works. Founders are aiming to solve this very drawback.

It will benefit the companies by giving all these companies the exposure they need via newsletters, social media posts, and curated App Store recommendations. But it is also pertinent to mention that this program will be of greater prominence in the European continent than in the other regions.

Final Thoughts

App Store Awards 2021
Image via Apple Inc.

The Founders program by Apple definitely has a very high potential if executed correctly and can benefit the smaller companies and upcoming developers in very crucial ways such as marketing and promotion. Also, the budding developers will get that extra shot of motivation as well when they see titanic companies like Apple coming forward to support them. After all, a little bit of support can be the drive needed to bring forward a new game that would be loved by everyone, and which couldn’t have been realized without the help of such a program. 

What are your thoughts on the new Founders program launched by Apple on the App Store? Let us know in the comments below!

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