In early October last year, EA CEO Andrew Wilson allegedly addressed his workers in an internal meeting and said FIFA License was an impediment to EA’s plans for football games. Finally, as EA’s 10-year naming license contract with FIFA is on the verge of expiry this year, they are now set to rebrand their IP FIFA to EA Sports FC starting in 2023. On the other hand, FIFA has been exploring possibilities to launch new video games with the same brand name and rival the new EA Sports FC. Recently FIFA announced that a portfolio of blockchain-based games is being developed to commemorate the occasion of the FIFA World Cup Qatar 2022.
FIFA teams up with Upland to develop games based on Web3 technology
Upland and FIFA have announced a multi-year partnership that allows the Upland community and football fans worldwide to collect, trade, and own FIFA digital assets and game video highlights, pursuing a joint mission to help fans get a better understanding of how the metaverse and web3 work.
Fans will gain knowledge about how to interact with and contribute to the online community through the experience. The educational initiatives and opportunity for supporters to cheer for their favorite national team will be supported by a wide range of activities in Upland during and between tournaments. So far, there are four games in development that will utilize blockchain technology:
1. AI League
The first one is a 4-on-4 casual game called AI League is played amongst AI-controlled characters, with players serving as coaches and providing advice as necessary. Additionally, players can amass and exchange characters between teams.
Matchday is a card game based on social prediction. Here, gamers can collect and possess Matchday player cards that feature the names, likenesses, and photographs of professional athletes.
The FIFA World Cup Qatar 2022 is the next option on Phygtl. It sounds more like a blockchain fever dream than anything else, including a game. A smartphone app for fan involvement called Phygtl expands the definition of fandom. Fans collaborate to co-create the world’s first fan-generated digital award in this immersive experience.
Fans can add a golden globe football to their real-world surroundings, and own a small piece of it to attach and immortalize their personally chosen FIFA World Cup photos and videos. Overall, it will be a virtual illustration of enduring fandom.
4. Upland Metaverse
Upland is the largest blockchain-based metaverse that is mapped to the real world and allows players to buy and sell virtual homes. They can now gather authentic FIFA World Cup digital assets, such as renowned video highlights of the competition.
What are your thoughts on the fact that FIFA announced four Blockchain-based games? Let us know in the comments below!