Kwalee acquires France-based narrative games developer Tictales

Global game publisher moves into casual gaming market with first ever acquisition!

Kwalee, a world-leading game developer and multiplatform publisher, has made its first-ever studio acquisition with a deal in which it acquires French developer Tictales to add them to its increasingly-global family. Established as one of the world’s foremost mobile game developers and publishers, Kwalee has achieved more than 750 million downloads across its hypercasual games portfolio.

Headquartered in Leamington Spa, UK, Kwalee has doubled in size over the past year thanks to rapid global expansion. The developer and publisher also have offices in Bangalore, India, and Beijing, China along with remote team members all around the world. With the acquisition of Tictales, the company now has team members spread across 18 countries.

The deal to buy Tictales is the first acquisition by Kwalee in its 10-year history

Kwalee is one of the world’s most prolific hypercasual games development studios. In the past 10 years, Kwalee has published more than 40 number one mobile games most of which were developed by a dedicated internal team. Internal development is complemented by a dedicated mobile game publishing team working with talented developers all over the world, led by SEGA and Ubisoft veteran Will Cox.

Kwalee acquires Tictales
Screenshot from Perfume of Love by Tictales

On the other hand, Tictales is a narrative-based mobile game developer which boasts 6 million downloads spread across its titles. and played for more than 350 million hours. 14 games have been developed and published by Tictales since the studio’s founding in 2015, including Perfume of Love, Fictions, and Swiit Crush – Interactive Stories. The company specializes in free-to-play romance narrative games, and its titles are acclaimed by fans globally. 

Meanwhile, the deal to buy Tictales is the first acquisition by Kwalee in its 10-year history, signaling its serious intent to build upon global hypercasual success with both casual and hybrid-casual titles. They will continue to operate with creative independence while benefiting from Kwalee’s marketing expertise.

Kwalee acquires Tictales
Christophe Chocho, Sales Manager and Co-Founder of Tictales and Harouna Camara, Creative Director and Co-Founder of Tictales

“We have been committed since day one to creating amazing mobile fiction for our audience and I’m very proud of all the team members of Tictales for this milestone,” said Christophe Chocho, Sales Manager and Co-Founder of Tictales.

The long-term vision of Tictales is to bring bigger franchises to the world, with our production capacity increasing and new talents joining our team. We and Kwalee share the same philosophy about high-quality games and we cannot wait to show our exciting new projects to the world. Our talented team crafts the best narrative experiences for fans to enjoy for many years

Harouna Camara, Creative Director and Co-Founder of Tictales

Meanwhile, from the Kwalee’s side, a legend of the UK games industry who co-founded Codemasters and led the company for 20+ years before establishing Kwalee, CEO David Darling is writing yet another chapter in his decades-long gaming career with this acquisition – and he’s not ruling out more deals for companies with complementary skill-sets.

It’s a proud moment for us to make Kwalee’s first acquisition, and Tictales is the perfect partner, With their successful track record of casual mobile games and ability to tell a compelling story through their games, their ambitions match our own and we’re looking forward to building collective success.” He said while talking about this acquisition by Kwalee.

What are your thoughts now that Kwalee acquires French developer Tictales? Let us know in the comments below!

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