PVR Limited, India’s largest cinema exhibition company, and Nodwin Gaming, South Asia’s leading esports company, today announced the partnership of an innovative entertainment experience with the launch of India’s first in-cinema esports live tournaments together.
This partnership will kick off with the popular game Battlegrounds Mobile India (BGMI) and will be including games from different genres as the collaboration goes by. Gamers and gaming enthusiasts across the country will be able to participate in Online Esports Cups and in-cinema tournaments with separate prize pools for each city.
This partnership will give a boost to esports entertainment’s growth in India
As PVR Limited and Nodwin Gaming join hands to bring esports to big screens in India for the first time, it is expected to fuel up the esports entertainment’s growth trajectory in India by combining the appeal of esports gaming with the magic of big-screen experience. The quarter-final, semi-final, and finals of the cups, in each participating city, will be broadcasted in select PVR Cinemas, along with live streams on various digital platforms, including all the social media channels of Nodwin Gaming and the official website of PVR.
NODWIN Gaming has always emphasized on the importance of reinforcing grassroot development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroot ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers.
Akshat Rathee, MD & Co-Founder, NODWIN GamiNG
“This, in turn, paves the way for the collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring an action to the silver screen. Nodwin, along with building grassroots, will also give its audience a premium watching experience with this partnership” he added.
At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited
“Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with NODWIN Gaming”, he added.
NODWIN team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative
Kamal Gianchandani, Chief of Strategy, PVR Limited
Furthermore, speaking about this partnership, she said, “Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian esports eco-system, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform.”
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