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PhonePe’s Indus Appstore, an Android-based mobile app store is launching this February 21st

A new mobile market for Indians!

PhonePe, one of India’s leading digital payments and financial services companies has officially unveiled its very own Android-based mobile app store named Indus Appstore, which is all set to launch this February 21, 2024, to the public.

Indus Appstore will be tailored to meet the preferences of Indian consumers

Designed to meet the specific needs and cultural preferences of Indian consumers, the Indus Appstore aims to provide a tailored and personalized experience for users across the country. What is curious for me is the zero commissions on in-app payments, unlike other stores that are in existence. This empowering move allows developers to focus on creating immersive gaming experiences without financial burdens.

Announced last year in September while being marketed as “India’s very own” mobile app store, it has also had major collaborations with leading game developers, including Dream11, Nazara Technologies, A23, MPL, and others. This partnership aims to revolutionize the gaming experience for users across the country. By onboarding these top developers, Indus Appstore is set to offer a diverse range of high-quality games to millions of users.

Akash Dongre, Co-Founder of Indus Appstore, stated: “We are thrilled to welcome these gaming giants to the Indus Appstore family. Their expertise and commitment to delivering top-notch gaming experiences align seamlessly with our vision. Together, we look forward to crafting the next growth story in the Indian gaming industry.”

App Store cover
Image via Apple/Google

Furthermore, the platform’s localization feature ensures that these games are accessible to users from all corners of India, offering content in their preferred language. You can check the official website for more details. Overall, I see this as a great initiative to counter big store monopolies of Google Play Store and App Store, given how their stronghold is affecting many others, with the latter even planning to add fees for third-party installations.

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