According to research firm Statista’s data, Niantic’s three major Pokemon GO Fest 2022 live events in Berlin, Seattle, and Sapporo contributed $309 million to the local economies of the host cities in 2022, including overall spending and an increase in tax income that went along with it.
The total impact was comparable to Super Bowl LVI in Los Angeles County ($234-477m) and, on an individual basis, to the hosting of the UEFA Women’s EURO 2022 tournament across nine host cities in the UK ($60m), demonstrating the growing demand for gaming community events in the real world.
Pokemon GO Fest 2022 live events put a global spotlight on the host cities with tens of thousands of players traveling globally
With tens of thousands of players visiting from abroad and within the country to connect with one another and develop local Pokemon GO communities, Pokemon GO Fest live events created a vibe of a global spotlight on the host cities. Attending Trainers have the opportunity to capture featured Pokémon and finish event-only Special Research while exploring the venue and the neighbourhood.
“This year’s Pokémon GO Fest events clearly resonated with the thousands of Trainers who traveled to new cities and countries to spend time reconnecting with other players,” said Michael Steranka, Director, Pokémon GO Live Game at Niantic. “It was a real celebration of the special Pokémon GO community and Niantic’s mission to help people spend time outside and explore the world together. The very real financial benefit to the host city is the icing on top of the cake.” he added.