The Indian gaming sensation known as Tanmay Singh, also recognized as ScoutOP, and affiliated with 8Bit Creatives, a prominent gaming talent management agency, has achieved a historic milestone by becoming the first gamer from India to be prominently featured in the official anthem for the ICC Cricket World Cup 2023.
Tanmay’s appearance in the captivating video alongside notable figures such as actor Ranveer Singh, composer Pritam, commentator Jatin Sapru, choreographer Dhanashree Verma, and creator Be YouNick has garnered significant attention and acclaim.
ScoutOP represents the Gaming Community in the ICC Cricket World Cup 2023 anthem
In the promotional video for the highly anticipated cricket tournament, ScoutOP, as the sole gamer featured, not only etched his name in history but also demonstrated the increasing integration of gaming into India’s mainstream culture. His inclusion signifies the growing interest among brands and advertisers in partnering with gamers to engage with their tech-savvy fanbase.
When asked about his participation in the promo for the ICC Cricket World Cup 2023, Tanmay Singh, known as ScoutOP, shared his thoughts, stating, “This is a significant moment for me! It highlights the remarkable progress of Indian gaming and allows me to reflect on my own journey. Collaborating with prominent figures like Ranveer Singh and prestigious organizations like ICC for the International cricket event of the year, the ‘ICC Men’s World Cup 2023,’ is genuinely special. I’m grateful to 8Bit Creatives for providing me with the opportunity to work on projects of this magnitude.“
With over 4.85 million YouTube subscribers and 4 million Instagram followers, ScoutOP has established itself as one of India’s prominent gaming figures. At the age of 27, he is affiliated with 8Bit Creatives, India’s premier gaming talent management agency, renowned for housing the nation’s top gaming talents and orchestrating successful collaborations with prominent brands.
ScoutOP’s amazing feat is a testament to the surging popularity of gaming in India
Following its official recognition as a multi-sport event by the government, Esports has gained prominence in prestigious tournaments like the Olympics Esports Week and Asian Games 2022, solidifying its status as a mainstream sport.
According to the “Windows of Opportunity” report on India’s Media and Entertainment industry by FICCI-EY, there has been an increase in the number of brands investing in Esports in India, rising from 72 in 2021 to 80 in 2022, with projections suggesting it will reach 100 in 2023. This significant development is expected to facilitate greater collaboration between brands and gaming creators in the video gaming industry in India.
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