Jazwares has announced that it is collaborating with East Side Games Group (ESGG) to create a mobile game based on the highly popular Squishmallows® brand. Squishmallows, which first appeared in 2017, is a collection of unique plush characters with distinctive personalities, designs, and a very soft texture.
Squishmallows Mobile Game to feature new and favorite characters from popular squads
Squishmallows brand has captured the attention of fans from over 55 countries, both online and in real life, with more than 2,000 Squishmallows produced to date. With its ever-growing expansion into different consumer product categories and a strong fan base, Squishmallows will now be introduced to mobile gaming with fresh and beloved characters from fan-favorite squads.
Squishmallows is loved by the world over and we are incredibly excited to serve and expand its audience with new levels of fun and interactivity that is only possible with our mobile game. We can’t wait to share more about how players and fans alike will be able to play with their favourite Squish
Jason Bailey, CEO of ESGG
With worldwide sales exceeding 200 million units, the Squishmallows brand has received numerous accolades globally, including seven Toy of the Year awards from the Toy Association, as well as recognition for being the top-selling plush toy of the year from NPD (now Circana) in the U.S. and Canada, in addition to being named the top-selling toy in its supercategory.
Gerhard Runken, who is the Senior Vice President of Brand & Marketing at Jazwares, stated that the brand’s popularity and global demand due to the Squishmallows phenomenon has taken it to new levels, which has resulted in innovative partnerships across categories. He also mentioned that as the Squishmallows community continues to expand and become more diverse, their partnership with East Side Games will enable them to provide fresh mobile gaming experiences that cater to the preferences of their fans.
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